I've been working with Cheslers Shoes for years, and have always emphasized the importance of authenticity in social media posts. As well, in my workshops, I'm always coaching on both the power of Reels and that authentic posts... they resonate more with audiences than "flyer" type posts, and here's a perfect example to illustrate both points.
The Story of Cara and Cheslers Shoes
Cara, the owner of Cheslers Shoes, recently faced some crazy weather. Instead of letting it dampen her spirits, she decided to put on a little demonstration and share it on social media as a Reel. What happened next was nothing short of amazing.
Without any boosts or ads, Cara's post received over 47,000 post likes and over 10,000 post shares on Facebook. The engagement was incredible, and it translated into increased Page followers and sales for Cheslers Shoes. This is a testament to the power of being real and in the moment.
Why Authenticity Matters
Authenticity builds trust and connection with your audience. When people see genuine content, they are more likely to engage with it and share it with others. This organic reach is far more valuable than paid promotions because it comes from a place of trust and relatability.
Tips for Creating Authentic Content
Be Yourself: Share your story, your challenges, and your successes. People connect with real experiences.
Engage with Your Audience: Respond to comments, ask questions, and create a dialogue.
Show Behind-the-Scenes: Give your audience a glimpse into your daily operations, your team, and your process.
Be Timely: Share content that is relevant to current events or situations, just like Cara did with the weather.
Power of Reels
Another great strategy in most all cases is to share a video as a REEL. Why, on both Facebook and Instagram! Reels improve video reach, as shown here!
Conclusion
I believe that authenticity is the key to successful digital marketing. Cara's experience with Cheslers Shoes is a perfect example of how being real and in the moment can lead to incredible results. So, next time you're planning a social media post, remember to keep it authentic and genuine.
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